According to a 2013 study by the U.S. Bureau of Labor Statistics (BLS) women in the general workforce has grown significantly since 1970, peaking at 60% in 1999, and remaining steadily at 58%. The automotive industry saw significant growth from 1983 to 2002 when the numbers of female workers increase 369%. However, only 17% of women are currently employed in the tire industry, so there is much room to improve and grow.
By stepping into a career path that is atypical, women have more opportunity to shine. However, success in the tire industry takes hard work. As a female, education can be the competitive edge that is needed to rise above peers and be successful in traditionally male-dominated industry. Ongoing education such as after-hour training, reading trends and case studies, or taking additional classes can build skill sets to put you on the fast track to raises, promotions, and an accomplished career.
In addition, because Women are a minority in the industry it can sometimes be easy to lose confidence. Showing your colleagues and company that you can confidently talk about products, services and business objectives can be difficult in the beginning, but taking the time to get out and talk to store employees and managers and customers can show initiative and drive. Also, remember not to be afraid to take risks and get your hands dirty! With a mix of all these skill sets and personality types, females will not only survive, but thrive in the tire industry.